Harmonious proportions, clean-cut
lines, bold contours and crystalline features are
combined to create a design that places
a focus on precision and clarity. One
of the sources of inspiration for ŠKODA’s
designers is Czech crystal glass art, which
is characterised by outstanding
craftsmanship. This yields an expressive,
emotionally charged design which harmoniously
combines aesthetics and
functionality.
“Within just a few years,
ŠKODA’s new design language has
already yielded a number
of sensational design studies which
point towards the future of our
brand,” said Karl Neuhold, Head
of Exterior Design
at ŠKODA. “Our objectives are
clearly defined and we are now
ready to present the next
step.”
With harmonious proportions, clear
contours, precise lines and clean-cut
edges in both the exterior and
interior, the ŠKODA DESIGN DNA
demonstrates a strikingly clear and
particularly distinct style. This DNA
is an expression of the timeless
elegance and modern functionality
that is typical for ŠKODA cars.
Equally characteristic are the
powerful contours, which set the
stage for a sensational interplay
between light and shade that conveys
dynamism and emotiveness. Crystalline
structures can also be seen in
headlights, tail lights and other
features. Their crystalline,
three-dimensional design gives them a
high-quality character defined by
modern technology and particular
finesse.
With awareness of tradition and
heritage, ŠKODA has developed a
design language that distinguishes
the brand and has already been
applied to numerous concept studies.
Charting its progress from the ŠKODA
VISION D design study through to the
ŠKODA VISION C and ŠKODA VISION S
concepts reveals a continuous
development that is also reflected in
the appearance of the brand’s most
recent models and which will also
decisively shape design at ŠKODA in
future.
ŠKODA VISION D
- 2011
This study marked a big step
in the future of ŠKODA,
providing a first sneak peek
on the brand’s new design
language. The ŠKODA
VISION D took typical
elements of ŠKODA design and
moved them further to the
future, adding sharp, clean lines
along the way.
ŠKODA VISION C
- 2014
ŠKODA
VISION C is a five-door
coupé with expressive styling and
dynamic elegance. A unique
combination of soft, light
contours, concave and convex surfaces
as well as sharp, precise
lines. Expressive, dynamic, emotional
and also environmentally
friendly.
ŠKODA VISION S
- 2016
ŠKODA’s
VISION S features three
rows of seats, offering
a generous amount of room
for six passengers. The exterior
design of the ŠKODA
VISION S reflects the
brand’s emotional appeal: All the
edges and lines are clear, precise
and sharp; crystalline design
elements accentuate the exterior. The
interplay of light and shadow
creates powerful effects on the
strikingly chiselled surfaces.
In the near future, another
concept study will enable ŠKODA
to underline the constant
evolution of the ŠKODA
design.
